Livin Housing Association Brand Messaging
Consultancy, brand documents and copywriting training
Copywriting and consultancy
Livin is an award-winning not for profit housing association based in County Durham. They work hard to help improve the lives of the people living in their communities and have embarked on a journey of digital transformation to better serve their tenants’ online needs.
“Kerri delivered an interactive online workshop – which had the whole team interacting and really getting to grips with the importance of communicating online effectively with our audiences.” ANNA BAINBRIDGE | DIGITAL TRANSFORMATION MANAGER | LIVIN
To support Livin on this journey I teamed up with their digital transformation partner, Everest Media and designed, wrote and delivered:
Online tone of voice
I created a helpful guide summarising Livin’s vision, values and personality traits, including working examples of ‘dos and don’ts.
Online content guidebook
I worked with SEO specialists to create a guide with practical tips and tools to help the team write optimised website copy. The guide included advice for adding images, videos and structured content that are Search Engine Optimised (SEO) and customer-focused.
Copywriting workshop
I provided an online copywriting workshop for Livin’s marketing team, teaching the team how to put their new skills into practice. Read their testimonial below and if you need support to create and manage your brand messaging, please get in touch.
Snapshot from Livin’s new tone of voice document.
Snapshot from Livin’s new online content guidebook.
Livin’s new website incorporating tone of voice.