Everest Media Brand Strategy

Copywriting brand documents

Everest Media is a Digital Marketing Agency & Software House offering expertise in web, software and all things digital.

I worked with Everest to create a brand toolkit. Their goal was to give the whole team the confidence to write in Everest’s tone of voice. This would in turn improve the impact and consistency of communication across all of their digital platforms.

“The workshop was incredibly useful in helping us to understand the meaning behind our new tone of voice and how to use it. Working with Kerri gave me the confidence to champion the ‘Everest language’ and guide the team. The difference in our content is really tangible.”

DANIELLE CHAPMAN | MARKETING EXECUTIVE | EVEREST MEDIA

Tone of voice

I produced a five-page document with working examples of how to write consistently to embody Everest’s brand. I broke down each value and personality trait to explain how to capture their essence in writing.

Key messaging

I worked with the team to distinguish Everest’s services into five individual brand pillars. We chose keywords and used the new brand tone of voice to craft compelling and optimised messages for each pillar. The new key messages can be lifted into personalised sentences for both online and offline communications.

Copywriting workshop

Using the tone of voice document I provided an online copywriting workshop. The goal of the training was to help the team to restructure existing content and map out future content using the new brand documents.

If you would like help to create and embed your core brand then please do get in touch.