Cornwall Waste Solutions
Brand strengthening, website copywriting and customer engagement
Competitor analysis, content strategy and delivery
Cornwall Waste Solutions (CWS), is a small dedicated team of waste management experts who serve medium to large businesses across the South West of England.
After meeting Shane, CWS’ Director at Cornwall Business Fair, I discovered that the team needed help to strengthen their brand, build their online presence and share their business news and successes with their customers.
“Kerri posted a new blog post on LinkedIn, and we had two new business enquiries the same day!”
- Shane Beadle, Director, Cornwall Waste Solutions.
Brand and content strategy
Competitor analysis
I provided a summary of CWS’ main competitors in the market, including a review of what services they provide, how they rank on Google and what social media channels they use. This highlighted opportunities and allowed me to make strategic recommendations of where to focus SEO content for online conversions.
““Kerri posted a new blog post on our LinkedIn page and we had two new business calls within the same day!” ”
Audience personas and sales cycle messaging
During a three-hour kick-off session with the team, I uncovered who their current, past and dream clients are. I also identified what type of people they usually engage with (job titles/locations/seniority) and what problems and solutions they provide to their customers. Next, I produced a visual representation of who their potential target audiences are and why. This included recommendations about how to connect with people and what messaging to use throughout their customer journey.
Feedback survey to customers
I helped the team to prepare and disseminate an end of year feedback survey for their customers. The responses were incredibly positive and constructive, helping to inform future content plans and services.
Content marketing and website refresh
Using all the information gained from the above stages, I delivered a thorough marketing strategy and content plan, tailored to help them meet their business objectives. I met with the team to talk it through in detail before putting actions into place.
Using keywords and phrases, website content was updated to improve user experience and search engine rankings. I’ve also provided an analysis of monthly Google Analytics reports looking for opportunities to improve moving forward.
Online copywriting
I am now working with the team to deliver the content marketing strategy. This is focused on building their brand recognition, engaging with their customers and expanding their services across the South West.
If you would like support to create and build a brand and content strategy, please get in touch.
CWS now have on average 25 new LinkedIn followers per month.
“Our content used to be long, hard to digest and outdated. We wanted to bring a fresh approach to our content and deliver messages to prospects in an innovative way that reflected our brand values. Kerri created a fantastic campaign which did exactly that – on brand, budget, on time and of an incredibly high standard.”
SHANE BEADLE | DIRECTOR | CORNWALL WASTE SOLUTIONS