Green Space Coaching and Mindfulness
Redefining Karen’s tone of voice and website copywriting
Brand workshop, tone of voice, key messages, website copywriting and design
Refining Karen’s brand messaging and website
Karen is one of London’s leading green space coaches and mindfulness experts. She felt that she had outgrown her current website copy and wanted to refine her messaging in line with her growing business. This was a really exciting project and it was a pleasure to help Karen reaffirm her purpose and communicate her mission through her website.
We completed the project following four simple steps:
I delivered an online brand workshop to probe Karen all about her mission, purpose and messaging.
I created a tone of voice document guiding Karen on how to embody the Green Space Coaching and Mindfulness brand.
I created a set of key messages, describing each pillar of Karen’s business and how to describe her key services.
I used the tone of voice and key messages to rewrite Karen’s website copy.
I redesigned Karen’s website to create more space and clarity to match her incredible ethos about creating more time and space.
“I have just emerged from a three months journey with Kerri Hall with a completely new website copy, structure and design that finally reflects who I am and what I have to offer to my clients. It feels like a big achievement and breakthrough. I could not have done it without Kerri.
Kerri is an incredibly skilled, talented and creative copywriter and communicator who helped me carefully express my gifts and what I'm here for and bring it out onto my website. It was a deep process that involved defining my tone of voice, my values and key messages. Every step along the way I have felt well supported and guided by Kerri's expertise as well as courage to ask me those important questions that I had longed for to be asked to finally be able to convey the depth and value of my work to my clients.”
KAREN LIEBENGUTH | COACH & MINDFULNESS EXPERT
Karen has since rebranded and created a new site, but here's a snapshot of the site we previously created.
Do you feel you have outgrown your website?
Or perhaps you need some brand messages to help you communicate your purpose?
I can help.