Gail Gibson Website Copy
Optimised copywriting for a global leadership and performance coach
Writing optimised website copy for Gail’s upcoming website
Gail Gibson helps business and corporate leaders to achieve peak personal performance, so they can create meaningful work and live with purpose. Gail has been my business performance coach for the last two years, so I know first-hand how her Can-Do approach helps people to grow and succeed. Gail asked me to create a new optimised copy for her new website. The brief was to keep the content concise, inspiring and punchy, and aligned to Gail’s purpose and mission.
Working together and having lots of laughs along the way, we completed the project following three simple steps:
I hosted an online call to ask Gail all about her business, services, mission, purpose and messaging.
I created a document with written notes from the call, using Gail’s tone of voice.
I drafted the copy for Gail’s homepage, services page and about me page, using an online call to make any final tweaks before delivering the final version.
“Kerri is an absolute breath of fresh air when it comes to writing content for your brand. I must say that she is the first copywriter I have engaged who truly 'got me'. Through her brand story-building sessions, she quickly grasped who I am and why I do what I do. Her expertise and creative spark have brought my brand message and my personal story to life. I’m delighted with the content Kerri has crafted for my new website. If you are looking for a copywriter who works magic with words, I highly recommend you talk to Kerri.”
GAIL GIBSON | PERFORMANCE COACH
Are you looking for help to rewrite the copy on your website, or planning a new website and not sure where to start? I can help.