Dan Williams website

Website to inform patient communities about hip and knee joints

Dan’s website houses regular video and blog content to communicate complex information to patients, families and healthcare professionals.

Using analytics and SEO research, I worked with Dan to map out a long term content strategy based on communicating with existing and new audiences, also providing the tools and guidance for Dan to take the reins. 

Since launching, the new website has led to a 250% increase in website traffic.

Website redesign and copywriting

Initially, I started working with Dan to set up a secondary website. Following our first consultation and a review of the analytics for Dan’s two single page websites, we agreed Dan could build a stronger core brand and audience base by combining his content into one optimised multi-page website.

Boosting rankings to direct more visitors:

I worked with Binary Bear, an SEO and analytics expert to audit Dan’s existing sites. Based on the report I made recommendations for a new user journey and structure for the new site, teaming up with a web developer to build it. I also provided a six month’s plan for blog content aligned to keyword research.

Audience-centred copywriting

I scheduled an online call with Dan to work through his ideas for the new website, taking notes to inform the copywriting process. Following the call, I combined my notes and our SEO research to write a new suite of content, delivering a content matrix that I could review in tandem with Dan and the developer.

Launching an audience-focused website:

I created a communications plan and strategy for Dan to launch his new website. The plan included three months of drafted social media messages for each channel, and a list of key metrics for Dan to measure the impact of his communications.

Handing over website management:

Dan was actively involved in every stage of the process. He developed his own toolkit of skills as I demonstrated them in practice. Together we worked hard to ensure the website was authentic, easy to maintain and accessible for patients. Dan continues to create and communicate powerful content to help inform his patient community, strengthening his brand along the way.

Get in touch if you are embarking on a journey to realign your own website and online presence.