Define your brand’s tone of voice

Make sure your message is heard

It’s tricky to make time to stop and reflect on what your business means to your customers, and what it has become for you. That’s because there are 101 other jobs you could be doing.

Putting aside some time to assess your tone of voice and key messaging could save time and improve your customer experience in the long term.

Tone of voice

Does your brand still sound authentic or has your voice been lost over time?

As a business, your mission and vision define who you are, while your values and personality bring your brand to life. These foundations form your tone of voice. Being true to your brand is key, and your voice should be your greatest asset.

If your voice is letting you down, why not find out how your customers would describe you? This will help you to choose what traits you want to embody and what strengths will help you to communicate your brand’s voice better.

Key messaging

Do your key messages reflect the direction that your business is heading? Does your team know how to bring your brand to life? Did you ever find the time to plan your key messages during your rollercoaster journey?

Key messages will help you to talk about your business consistently so that your customers know who you are and why to trust you. Have you tried creating a list of key messages alongside some guidance, to help you and your team communicate with confidence?

Do you need help to refine your brand?

Creating a document to define your tone of voice and key messaging provides and excellent communications toolkit that you can use to be consistent. This ensures that everyone who represents your brand forms one powerful tone of voice.

Please contact me if you’d like more help to define your brand’s voice.

Read about my recent brand projects.